Project Management Today


April 27, 2006

Use business cards for that extra push

Filed under: Project Management — Administrator @ 6:53 pm

One of the first things you get when you meet a professional contact for the first time is a business card. A simple gesture to reach into the pocket, wallet or card case and to offer a business card is the very first impressions you or your business contact are likely to have of each other. In fact, this simple and effective card is one of the most important things you can ever collect. Several professionals have enjoyed great success on the strength of the business cards in their rolodex. Super salesmen are so because they have the business cards of several dozen contacts with them. One could also go so far as to say that in the present day world, a business card, or the right business cards, are like a currency in their own right!

So what would you do with a business card if is said:

I just bought my new car by investing in this special stock that continues to grow 20% per month!
Call me and I’ll let you in on the secret

Most people, if they’re into the stock market and buying stocks would at least give you a call.

Now consider using this same technique to generate support for your new project. How about things like…

Saving 10 million dollars this year could make our stock go up a dollar a share. Ask me how we can make this happen

OR

Freeing up 5 people from the work they’re doing now can get our new product launched 6 months earlier, and that may mean BONUS TIME! Ask me how!

Don’t be fooled by the size of the average business card. After all, the old adage says that dynamite does come in small packages! Even though it is small, an average business card could contain your message, a postive or call to action and anything else important to the project. You would be surprised how much interest this will draw!

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